Common UX Research Methods
Designers apply various UX research methods for designing product. At an early stage, for gathering information designer conduct field study, user interviews, stakeholders Interviews.
In field study, users are observed in their natural environment by researcher and take notes on their behaviour.
Interview with one or multiple people (focus groups) is conducted to learn about users perception.
Interview with stakeholders help designer to understand what they want to achieve through product. It gives more ideas on business goals of company.
Competitive Analysis give insights to competitors product reviews and challenges.
After gathering basic information, designer define user of product using User Persona, Card Sorting, User Journey Maps, User Stories.
Designer create chart based on demographic and psychographic data of user to understand users needs.
Card Sorting helps to define the information architecture for navigation of product categories or features.
User Journey Maps
User Journey Map helps to analyse every step of the user around the product and to understand their pain points
Designer lists down all tasks to be done by user in a story format which shows the motivations and desires of the user
With all these studies and research, designer create designs, but it doesn't end there. UX Designer has to further validate designs by Usability tests, analytics review, surveys.
Usability Tests are conducted on targeted users to validate usability of product in terms usefulness and understandability
Designers analyse user data using heat maps or analytics to find usability issues.
A/B Testing is used to opt out best solution for user.
Survey helps to quantify users experience of product by asking questions or using Net Promoter Score.(NPS)